Brands are increasingly expected to understand and participate in digital discourse but remain firmly rooted in the offline world when it comes to talent partnerships. The first is that it allows brands to close the gap between the worlds they inhabit and the world of influencers in a way that is very natural in these spaces. But I’d argue that they actually represent smart, long-term thinking on a number of counts. You might think these examples are just one-off sideshow distractions, which live for a minute before being scrolled into oblivion. Even Martha Stewart, the epitome of good taste middle-America style, has got involved, incorporating music written about her by rapper Yung Gravy into a campaign for her frozen-food range. Heinz partnered British drag queen Tayce to speak to a younger audience who are more engaged with queer discourse. Call of Duty enlisted rappers Saweetie, Young Thug, AJ Tracey and others to diversify the perceptions of who the game’s for. It’s this thinking that contradicts accepted marketing wisdom, and yet it is being embraced across industries. In fact, it is just the latest in a line of equally off-piste tie-ups for Gucci (last year’s included septuagenarian giant vegetable grower Gerald Stratford, and birdwatching collective Flock Together). Bourgeois actively subverts the stereotypes that wider culture associates with Gucci, the wider luxury industry, and the luxury consumer. In fact, in many ways, he’s everything that Gucci is not: unpolished, "uncool" by historical measures and in no way bothered about changing himself to adapt to those standards. The power of subversionĭespite his global following (and model-worthy cheekbones), Bourgeois isn’t an obvious choice of influencer for a high-end fashion label. In this context, the popularity of Bourgeois’ TikTok content – which is highly idiosyncratic and unabashedly enthusiastic – is anything but random, fitting in perfectly with Gen Z’s push to redefine what is cool and longing for content that looks different to everything else. In the most recent issue of our annual trend report Think Forward, social cynicism was a driving trend that will continue to define how we engage with social in 2022, with 43% of Gen Z-ers believing social media algorithms have a negative impact on their media diet, with many feeling that our algorithmically ordered feeds are homogenising the content we see, pushing dozens of samey airbrushed faces in samey polished, pastel-coloured interiors to the top of our feeds.Īs a result, people are increasingly drawn to content that pokes fun at overworn tropes or features creators showing their weirder, more imperfect, or otherwise more "authentic" selves. But there’s nothing random about it, given how saturated the content landscape is right now. They were directing traffic and under orders NOT to get involved with the Trumpers and the rally.It might be tempting to dismiss his popularity as just another moment of obscurity from the generation that regularly breaks the internet with blink-and-you'll-miss-it obsessions with sea shanties, baked feta pasta dishes and sorority girls from Alabama. And BTW: That fucker Miller at the Defense Department, Trump's stooge, 48 hours before the Insurrection, he stripped the National Guard of their weapons and their equipment, defensive equipment. Eventually Barr the fucking coward, bailed but that was later. When General Milley and others realized what his game plan was, and that he was willing to use the military, they backed away from him. He got a lot of good video for his commercials from those riots, and he used that fear and "Defund the police" crap to scare the crap out of people about Biden. Now that we can confirm that white supremacists can be cops look back on the "convenient shootings and killing of Black men last year and the protests that became violent, the vandalism, the fires. Back last year in the Spring, he was discussing Martial Law and insurrection Act, and inciting provoking and financing the people who infiltrated the peaceful protests.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |